Privacy Policy

Privacy Policy — Doorifi

1. Introduction

This privacy policy describes how Doorifi collects, discloses, and uses your information when you access our services. This policy applies to all of the products and services owned and operated by Doorifi Labs Inc., Doorifi Brokerage Inc., Doorifi Brokerage LLC, Doorifi Connect, and Mainstay Brokerage LLC (collectively, “Doorifi,” “we,” “us,” or “our”), including the content, features, data, and software available on www.doorifi.com, our mobile applications, and other websites or applications that we operate (“Services”). For California, Colorado, Connecticut, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Montana, Oregon, Tennessee, Texas, Utah and Virginia residents, please see our Supplemental State Notice at the end of this privacy policy.

To learn about the privacy practices of our affiliate, OS National (OS National LLC, OS National Alabama LLC, OSN Texas LLC, and OSN Escrow Inc.), please visit OS National's privacy policy at https://osnational.com/privacy-policy.

2. The Kinds of Information We Collect

a. Information You Provide or We May Collect About You When You Access our Services

We collect content, images, and other information that you provide to us or that we collect when you access our Services, including when you complete webforms on www.doorifi.com or in our mobile application; create an account with us; request a cash offer from us; communicate with us about our Services via comments, direct message, e-mail, SMS message, or phone; or respond to one of our surveys.

Categories of personal information that you may provide to us or that we may collect include:

  • Your name, address, phone number, and e-mail address

  • Your account log-in details

  • Photos and videos of your home (including metadata in the file)

  • Circumstances related to your purchase or sale of a home

  • Homes you visit or view through our Services and your opinions about those homes

  • Reviews or comments you leave on our Services or on other public websites or Services associated with us, such as social networking platforms

  • Your driver’s license or state ID information

  • Real estate offer letters

  • Information related to your financial ability to buy a home

  • Citizenship status (for tax calculation purposes)

  • Marital status (for tax calculation purposes)

When you request an offer for your home or do a virtual interior assessment with us, please do not provide photos or record videos with people or any sensitive information in them.

b. Information We Collect from Your Device(s)

We may collect the following information, which may or may not constitute personal information, from the device that you use to access our Services:

  • Device attributes such as the operating system, hardware and software versions, battery level, signal strength, bandwidth, available storage space, browser type, app and file names and types, and plugins

  • Information about operations and behaviors performed on the device, such as mouse movements (which can help distinguish humans from bots) or whether a window is in the foreground or background, as well as recording clicks, mouse movements, scrolls, keystrokes, and other information about your browsing session

  • Identifiers unique to you, your device, or your account(s), such as device IDs, advertising IDs, and other similar static ID numbers such as those from apps or accounts you use

  • Information you allow us to receive through device settings you turn on, such as access to your GPS location

  • Network and connection information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, and IP address

  • Data from cookies, tags, pixels, web beacons, and log files stored on your device, including cookie IDs, page views, how often you visit our Services, and links you click on, as well as recording clicks, mouse movements, scrolls, keystrokes, and other information about your browsing session

Our Services do not respond to Do Not Track signals.

c. Information We Collect from Our Website Forms and Your Interactions with Our Emails and Text Messages

We collect information you enter into our forms on the www.doorifi.com website, including when you request a cash offer or sign up for updates. We may also collect information when you interact with our emails or text messages, such as whether you open them, click on links, or respond.

d. Information We Collect from Third Parties

We may collect information from third parties, such as:

  • Real estate professionals

  • Service providers

  • Publicly available sources

  • Marketing partners

  • Social media platforms

e. Information We Collect from Cookies and Other Tracking Technologies

We use cookies, tags, pixels, web beacons, and other tracking technologies to collect information about your browsing activities over time and across different websites, including to serve you interest-based advertising.

f. Information We Collect from Public and Third-Party Sources

We may supplement the information we collect with information from public records and third parties, including demographic data, interests, and purchasing behavior.

g. Information We Collect When You Visit a Doorifi Home

If you use our application to unlock a Doorifi home, we will know the date and time the home was unlocked. Some of our homes also have additional monitoring technologies such as motion sensors that tell us when there is activity in a house and video cameras monitored by a security service provider.

We may also request that you use your smart device to verify your identity by uploading an image of a government ID before we remotely unlock a home. We use an identity verification service provider to manage our ID verification. Doorifi does not maintain a copy of your ID after you upload it and typically would only obtain it from our identity verification service provider in connection with a significant trust and safety incident, or if requested by law enforcement. We do, however, retain certain personal information obtained from the ID such as your name, address, and whether you are over the age of 18 (but not your specific date of birth).

There are some situations where we cannot get enough information from you to remotely unlock the door to one of our homes using a smart lock. When this happens, you can still tour the home with the help of a real estate agent.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide our Services — including creating and managing your account, processing transactions, and fulfilling requests.

  • To improve and personalize our Services — such as customizing content and recommendations.

  • To communicate with you — about our Services, offers, and updates.

  • To promote trust and safety — including verifying your identity and preventing fraud or illegal activity.

  • To comply with legal obligations — such as responding to lawful requests and court orders.

  • For marketing purposes — including sending you promotional messages and targeted advertising, unless you opt out.

  • For analytics — to better understand how our Services are used and to improve them.

4. How We Share Your Information

We may share your information as follows:

  • With affiliates — including Doorifi Labs Inc., Doorifi Brokerage Inc., Doorifi Brokerage LLC, Doorifi Connect, and Mainstay Brokerage LLC.

  • With service providers — who help us deliver our Services (e.g., hosting, payment processing, customer support, marketing).

  • With business partners — including real estate agents and brokers, when you request their services.

  • With your consent — when you direct us to share information.

  • For legal reasons — such as to comply with applicable laws or respond to lawful requests.

  • In business transfers — if we merge, sell assets, or undergo reorganization.

  • In aggregated or de-identified form — that cannot reasonably be used to identify you.

5. Your Choices

You have the following choices regarding your information:

  • Access and correction — You can request access to, or correction of, your personal information.

  • Opting out of marketing — You can opt out of marketing communications by following the unsubscribe instructions in our emails or by contacting us.

  • Cookies and tracking — You can manage cookies through your browser settings.

  • Do Not Track — Our Services do not respond to Do Not Track signals.

  • Data deletion — You may request deletion of your account and personal information, subject to legal requirements.

 

6. How We Protect Your Information

We implement appropriate technical, administrative, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures may include:

  • Encryption of data during transmission and at rest where applicable.

  • Access controls to limit who can view or process your personal information.

  • Regular monitoring of our systems for possible vulnerabilities and attacks.

  • Secure storage systems and restricted facilities.

  • Employee training on privacy and data protection practices.

While we take these precautions, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security of your information.

7. Opting Out of Our Communications

If you are interested in no longer being contacted by Doorifi, you may:

  • Click the unsubscribe links in our marketing emails.

  • Text STOP in response to marketing SMS messages.

  • Request removal from our mailing list at www.doorifi.com/mail.

  • Uninstall our mobile application following your device’s standard process.

  • Ask to be placed on our do-not-call list by contacting us at privacyhelp@doorifi.com or 732-740-3896.

8. Supplemental State Notice

Residents of certain U.S. states (including California, Colorado, Connecticut, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Montana, Oregon, Tennessee, Texas, Utah, and Virginia) have specific privacy rights. These may include:

  • Right to know — what personal information we collect, use, disclose, or sell.

  • Right to delete — certain personal information we have about you.

  • Right to correct — inaccuracies in your personal information.

  • Right to opt out — of targeted advertising, sale of personal data, or certain profiling.

  • Right to limit use and disclosure — of sensitive personal information.

  • Right to non-discrimination — for exercising privacy rights.

How to Make a Privacy Request:
You may exercise your rights by visiting www.doorifi.com/privacyrequest or calling 732-740-3896. Only you, or an authorized agent permitted by state law, may make a request on your behalf. We may require identity verification before processing your request.

9. Updates and Questions

This policy is updated regularly. We will promptly make any changes available at www.doorifi.com/privacy.
Changes will be effective as soon as the updated policy is posted, unless otherwise stated.

If you have a question about this policy, you may contact us at: