Doorifi Turns Doubtful Salesman into a Believer

From Homeowner to Renter with Peace of Mind — How Shane Latta Made His Move Stress-Free

After 15 years in the first home he ever purchased — a 1,900-square-foot house in Asbury Park, NJ 07712 — Shane Latta was ready for a change. He wanted more flexibility, less maintenance, less cleaning, and a location that truly fit the lifestyle he’d been envisioning. For three years he researched his options, but the timing and housing market never seemed to align.

That changed during a vacation, when he came across a condo community that perfectly matched the “lock-and-leave” lifestyle he’d been picturing. Soon after, he learned of a new project being built in Monmouth County. Around the same time, he took a sabbatical from his work as a specialty auto and motorcycle broker — and decided the timing was finally right to sell.

Past Selling Frustrations

This wasn’t Shane’s first attempt to sell his home, but his earlier efforts had been frustrating.

“I got at least 20 calls a day from real estate agents who didn’t know anything about my house,” he recalls.

When he tried selling it himself online, a clerical error incorrectly listed the home’s square footage as 400 square feet less than it actually was — and buyers priced it accordingly. “I had a hard time getting fair-market value,” Shane says.

That’s why, when he heard about Doorifi on the radio, he decided to request an offer online. The process allowed him to submit the correct square footage and provide additional details directly. The offer came back at what he felt was true market value — and he accepted.

“I don’t do testimonials for 95 percent of companies out there because they’re unethical,” Shane says. “Doorifi actually knows what the word transparency means.”

From Skeptic to Advocate

Even after accepting the offer, Shane approached the home assessment with caution. Years earlier, hidden fees had nearly derailed his first home purchase.

“They told me online that $5,600 was their estimate on repairs, and I thought after the inspection they were going to hit me with at least another $10,000,” he says. Instead, the post-inspection adjustment was only $100 more. “What I appreciate the most was that Doorifi didn’t try to lowball me.”

Doorifi also let Shane set his own closing date nearly two months out — giving him time to finish packing, host garage sales, and coordinate his move directly into his new condo once construction was complete. That certainty also allowed him to sign his lease without worry.

“In the 56 years I’ve been on this earth, this is the best company I’ve ever dealt with in terms of honesty and transparency,” Shane says.

Now, with fewer household responsibilities and a new home that perfectly suits his lifestyle, Shane is fully enjoying his next chapter — and readily recommends the simple, transparent, and fair sales process he experienced with Doorifi.